5 Reasons To Invest In Market Research

5 Reasons To Invest In Market Research

While there are many budding entrepreneurs, relatively few understand the value of market research. Many may wave it off as “pointless” or “too expensive”, especially during the early phases of business growth. The fact is, however, that budding startups have the most to gain from devoting time to conducting market research. Here are a few reasons to conduct some market research, way before you even open your door for business.

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How To Improve Brand Awareness With Brand Analytics

How To Improve Brand Awareness With Brand Analytics

An excellent product coupled with powerful marketing can certainly make your business successful. However, if you want to retain that success, it’s imperative that you also focus on providing top-notch support to your customers, offering competitive prices, and of course, spreading brand awareness. 

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4 Critical Research Steps You Shouldn't Skip When Launching a New Business

4 Critical Research Steps You Shouldn't Skip When Launching a New Business

In the business world, embarking on a venture like launching a new business entails figuring out if there’s even a need or demand for the product or service you’re selling; checking out your local area to identify a business location; and checking out who your competitors are as well as figuring out how you can set yourself apart from them.

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Working Capital Loan – Business Benefits

Working Capital Loan – Business Benefits

If you've been in business for long, you clearly understand how important cash and cash flow is to the health and viability of your business. Having a positive cash flow injected into your business is necessary for viability. This implies that you don’t have to rely on the sale of assets or financing to fund your operations or growth.

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Online Business Transition: An Easy Guide For Small Business Owners

Online Business Transition: An Easy Guide For Small Business Owners

If you feel your business has peaked and gone stagnant at its physical location, the next possible step might be to take it to the digital front. e-commerce has boomed over the past few years and customers are now spending more of their time and money online rather than going to brick-and-mortar stores.

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Social Media For E-commerce In 2020 & Beyond

Social Media For E-commerce In 2020 & Beyond

Social media is a valuable tool for e-commerce businesses. It is not without its dangers, but when used correctly and managed well, it can be an incredibly useful resource for marketing. In a consumer-powered age, having a Facebook or Twitter account is now considered a vital component of all business management, and for e-commerce brands, it is even more crucial. 

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How To Determine If A Business Is Worth Acquiring

How To Determine If A Business Is Worth Acquiring

Let’s imagine you own a stock of a certain company A and hear that it is buying another company B. As someone who has their money invested in company A, it is natural for you to analyze whether the new venture will be beneficial for you or not. Alternatively, if you are buying a business yourself, you need to carefully analyze the potential risks and rewards linked to it.

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Implementing Innovative Business Development Initiatives In Entrenched Systems 

Implementing Innovative Business Development Initiatives In Entrenched Systems 

Change management is a complex topic in closed societies. It is often intertwined with culture and politics, and borders on taboo, at times. It is however, necessary to broach the subject to bring about greater inclusiveness in the economy and more opportunity for women and the youth.

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