There are lots of avenues for spreading the word about your business with technology and social media, but nothing can quite compare to good old-fashioned face-to-face interactions. Having a presence at a trade show brings opportunities not only to meet locals in the area, but often people from around the country, or even from across the globe who can even take home word about your brand with them. According to the Trade Show News Network, 78% of trade show attendees travel more than 400 miles to be able to attend.
There are many other ways your business can benefit from a trade show as outlined below.
Creating A Lasting Impression
Expanding on the importance of in-person interactions, with so much marketing done online, remember there is nothing quite like the value of creating a first impression face-to-face. Having your brand on display in a booth at a trade show is a great way to get more of that in while gathering feedback about your products or services. Thousands of people attend trade shows, and it’s the perfect opportunity to create a positive impression that lasts.
With most trade shows, there will be media there to report on the event and its activities, which brings more opportunity for exposure – and it’s all free advertising. An exposition trade show can be the perfect way to take advantage of that – you never know, your booth could end up on TV, in the local paper or splashed across the Internet. If your booth looks appealing, this can make all the difference when it comes to increasing sales.
Small businesses often find themselves competing for a place in their own industry, as it can take both time and money to stand out from the rest. However, at trade shows, small companies have the opportunity to rent a booth and really get themselves out there among the bigger brands in the industry. All it takes is a few people that notice and help spread the word.
Having a booth at a trade show can even get you sales right on the spot. While some may find what you offer interesting and then go home and tell their friends about it, providing potential for new customers, trade shows often bring opportunities for in-person sales too. This is the perfect time to hand out discounts and coupons to keep your brand at the forefront of potential customers’ minds even after they leave the venue, while providing the incentive to buy.
If you’re a small business and make a presence at your local trade show, it’s a great way to get to know potential customers in the area. It’s all in the maths - the more people you meet, the faster word will spread about your business. Trade shows are a great opportunity to network and give your business momentum for sales, as well as the chance to collaborate with other local businesses so that you can promote each other.