Email marketing has changed a lot over the years, as has the world of marketing overall. The way brands communicate with their audience and potential customers has completely changed. This isn’t to say that email marketing isn’t an incredibly hard part of the job, with often low engagement percentages for no apparent reason. The brands that stick it out and continue to innovate are the ones who still get consistent, valuable engagement through their email campaigns.

Here’s a look at how they’re managing to make this time-proven method still work for them.

So, what are some ways you can maximize the impact of your email marketing efforts? What email marketing trends do you need to keep in mind? Here are some strategies that will help you improve your return on investment today.