Registering a trademark is the first step on a crucial path to protecting your brand. And getting a successful trademark registration is a huge accomplishment that marks the end of a lengthy and hassle-filled application process.
Read MoreMaking data-driven decisions in your business can be defined as the process that involves the use of data to inform the decisions you make and validate the next action before you even commit to it.
This is seen in different aspects of a business. For instance, you might collect responses from customers to identify things like the features, services, and products that the customers want.
Read MoreRegardless of the size of your business, and what sector you operate in, it is safe to assume that at some point, you are going to have to handle a contract situation.
This could be for hiring employees, engaging suppliers, or after successfully winning a tender from a major new client.
Read MoreMarketing is a very important part of running a successful business. Companies need to take sufficient time when choosing the right marketing strategy, to ensure they have the right staff in place, and that they are reaching the right target market.
Read MoreAn efficient onboarding process is a crucial aspect of the new-hire experience; it sets the tone for what's to come and the employee-employer relationship. Building a solid employee onboarding experience at your company can boost engagement and productivity, and reduce turnover and work-related problems.
Read MoreWhether your business is thriving or going through downtimes, there will always be reasons to change things within the organization. Knowing when and where these changes need to occur will make the transition seamless. Recently, the covid-19 pandemic has forced companies to rethink their approach. Businesses had to reinvent themselves, leveraging technology to stay relevant through trying times.
Read MoreLet’s face it. Some people cannot learn effectively at school and fail miserably even if they try really hard. One of the hardest subjects out there has to be math, which students either love or hate with all their hearts. If you're on the lucky side, and Maths is a smooth and easy task for you, it’s a smart idea to start utilizing it to set up a tutoring business.
Read MoreOne of the biggest questions for many businesses, DIYers and hobbyists is, "what type of seal can I use for my project?"
If you're reading this, it's probably because you're searching for a solution to prevent your product from being tampered with. Either way, we have got you covered in this guide with different types of plastic seals.
Read MoreIf you own a restaurant and are not leveraging social media platforms, then you are missing out. Most restaurant owners want to engage with their clientele using social media platforms. They desire to see more patrons in their restaurant, but they don't know how. Well, with effective marketing strategies, you can reach millions of viewers and convert them into customers. In this article, we will give you essential social media tips for restaurants.
Read MoreOne of the fundamental aspects of managing a business or team is the application of the management and leadership skills – this can either make a business sink or swim. From developing rapport with key stakeholders to ensuring employees feel confident in the company as a whole, leadership is one of the most important areas to address. Therefore, it's important to understand the common weaknesses and turn them into strengths. Here are some ideas to consider.
Read MoreThere’s an old adage that says that too many cooks will spoil the broth. When it comes to the modern workplace, however, that’s not necessarily true. In fact, in today’s highly competitive and crowded marketplace, the most successful companies are often the most collaborative.
Read MoreDropshipping is a tried and tested way of setting up an ecommerce business with minimal overheads involved.
Its accessibility is its main selling point, but there’s much more to it than that, of course. So let’s unpick the inner workings of dropshipping and discuss what you can do to grow a business in this arena.
Read MoreIf you’re in any business, then you’re also in it for the competition. And in any competition, it is always a war, so prepare yourself to display your A game. To do so, you must know your competition.
As a business owner, you want to know what practices work best among your competitors and how you could use them to your advantage. Similarly, you want to know the factors that make other companies' digital marketing campaigns successful. Turning the table against your competition means conducting a thorough and effective SEO competitor analysis. See the steps below on how to do it correctly.
Read MoreThe COVID-19 pandemic has brought about several changes to the world. Some of these changes involve being more careful about your health and finding new interests and hobbies in isolation. However, the most drastic changes can be seen in the functioning of the corporate world. Due to the pandemic, many small businesses have shut down. At the same time, others have moved to an online work system.
Read Moremall businesses in the world of manufacturing and production, should consider CNC technology as an ideal opportunity to gain the competitive edge they desire. CNC machining services provide a high level of precision and repeatability, which makes processes cost-effective and scalable and can be described as the act of automating the control of tools such as drills, lathes and 3D printers using a computer.
Read on to learn how CNC machines can provide value for your manufacturing business.
Read MoreBusinesses nowadays, irrespective of their industry or size, are deploying new and advanced technologies. It is helping them improve their efficiency and reach new milestones. Not to mention, using digital solutions also helps to reduce the burden on environmental resources. The prime example would be consistent efforts to transition into a paperless organization.
Read MoreYour sales team is an integral component of your business. That goes without saying. Their role is to drive purchases of products and/or services, create positive customer experiences and relationships, and meet the overall sales goals of the company.
Read MoreeCommerce opportunities around the world are virtually limitless. If there was ever a better moment to enter the global eCommerce market than now, it was yesterday since the international sector is growing twice as fast as domestic eCommerce.
However, there are a few things you need to take into account to create a successful international strategy.
Read MoreAnother great thing about customized eLearning courses is that the instructors at your organization can choose their own mode of deploying training. Do you feel your employees spend too much time on their phone? Perhaps mobile learning could be your answer. Do you want to make your course content more engaging and interactive? Game-based learning could be your way to go. The possibilities are endless.
Read MoreSearch engine optimization is important for any company, or organization that wants to direct people to their websites so they can attract more customers and clients. If you are responsible for your own SEO and do not use professional SEO services, you need to ensure you make every effort to cover all the bases and implement the most effective SEO strategy possible. If you fail to do this, people will not be able to find you, and progress will be slow.
Unfortunately, there are many important aspects of SEO that are often neglected, even by experts. If you want to implement a successful SEO strategy you should avoid neglecting them if at all possible. To do that, you first need to know what they are, so let’s take a look at that right now:
1. Not reviewing your link profile
If you want your SEO efforts to be successful, you need to review your link profile at least once every three months. Why? Because your link profile tells the search engines a lot about the quality of your website and how it should be ranked. If you have a lot of broken links, spammy links, or plain low-quality links, your website will take a hit and disappear down the ranks before you know what is happening, and people will not be able to find your service nearly as effectively as they did before.
2. Not placing keywords all over your site
One common mistake many people make when implementing an SEO strategy is that they use their keywords in one piece of content or in one section of their website, but not on all the others. If you want to rank as highly as possible, you need to ensure your major keywords appear across every part of your website and in as many pieces of content as possible. You don’t need to keyword stuff, but these keywords do need to make an appearance.
3. Not paying enough attention to site security
Many people do not realize just how important site security is to Google rankings right now, but it is very important indeed. In order to improve your SEO ranking, you need to ensure that your website’s security is as up-to-date as it should be, and you need to keep it that way. Google now takes site security into account, and if yours is found wanting, it will not do your ranking any favors.
4. Not placing video content above the fold
As you may already know, video content is great for attracting an audience and increasing user engagement, but if you are not placing video content before the fold, you are doing it wrong. SEO is much improved when video content is in the first half of the page where it is more visible and more likely to be engaged with.
If you can avoid neglecting these important aspects of SEO, you will find that you can get better results and your website will get many more hits, which is exactly what you need to happen if you want to be successful.
This business analyst blog contains practical insights into business analysis, software testing and business process management. I will be sharing business analyst tips, CBAP Certification tips, lessons learnt and insights into all the things I've learnt during my BA career.
