How Video Making Became An Essential Part Of Business Marketing Strategy

Marketing is a very important part of running a successful business. Companies need to take sufficient time when choosing the right marketing strategy, to ensure they have the right staff in place, and that they are reaching the right target market.

While a lot goes into a good marketing strategy, one of the most important aspects of modern-day marketing is making videos. You would be hard-pressed to find a major company that isn’t using videos in some way in their marketing strategy.

Marketers are even using video editing software to take their content to the next level. So, how did making videos become such a monumentally important part of business marketing? Well, the reason is simply because of the many benefits it provides to the companies that use it.

Without any further ado, this article is going to go through a few reasons why videos are an essential part of business marketing strategy.

Videos Boost Your Conversions & Sales

One of the main reasons videos have become so popular for marketing purposes is simply that they produce results. Videos can help companies increase conversion rates and can provide a boost to their sales.

This is often because videos can provide a more authentic and detailed look at your product or service, compared to a simple image or text box. They are much more engaging, and people will often have a much better understanding of what you are selling if you have a video explaining it or showing it off.

Videos Are Memorable & Shareable

Another reason behind the monumental growth of video in marketing recently is that they are very memorable. Many of us may not remember an article or text-based post we saw on our social feed, but we will often remember a video even if we only saw a few seconds of it.

Humans are visual, and we often process things better by watching them than by reading them. We are more engaged by videos and often pay more attention, too. In addition to being memorable, videos are also much more shareable.

For example, social video generates 1200% more shares than both text and image content combined, which is a staggering number. Videos are often seen as more shareable not only because they are more entertaining than other types of content, but also because they can often explain complex topics quickly and easily, and generally can provide a ton of practical value.

Videos Are Wonderful For SEO

The fact that videos are great for your SEO is another reason they have become so prevalent in marketing. SEO (search engine optimization) is all about helping your site or web page rank as highly as possible on search engines. The better your SEO, the higher you will rank, and the more people will visit your site and hopefully become customers.

As for how video helps your SEO, there are a couple of ways. First, videos help boost a ton of metrics that search engines use to rank sites. This includes time on site, the number of links you get, and plenty of others.

Also, there are those who believe that Google prioritizes results in searches that feature video over those that don’t. Videos can also drive viewers and potential customers to a company website or store.

If you want the best results in terms of SEO for your video, be sure to keep them short, optimize them, and ensure you create wonderful thumbnails that entice people to click.

We hope this article has been able to help you learn more about how and why videos have become such an essential part of the marketing strategy of businesses.