If you’re in any business, then you’re also in it for the competition. And in any competition, it is always a war, so prepare yourself to display your A game. To do so, you must know your competition.

As a business owner, you want to know what practices work best among your competitors and how you could use them to your advantage. Similarly, you want to know the factors that make other companies' digital marketing campaigns successful. Turning the table against your competition means conducting a thorough and effective SEO competitor analysis. See the steps below on how to do it correctly.