Search engine optimization is important for any company, or organization that wants to direct people to their websites so they can attract more customers and clients. If you are responsible for your own SEO and do not use professional SEO services, you need to ensure you make every effort to cover all the bases and implement the most effective SEO strategy possible. If you fail to do this, people will not be able to find you, and progress will be slow.
Unfortunately, there are many important aspects of SEO that are often neglected, even by experts. If you want to implement a successful SEO strategy you should avoid neglecting them if at all possible. To do that, you first need to know what they are, so let’s take a look at that right now:
1. Not reviewing your link profile
If you want your SEO efforts to be successful, you need to review your link profile at least once every three months. Why? Because your link profile tells the search engines a lot about the quality of your website and how it should be ranked. If you have a lot of broken links, spammy links, or plain low-quality links, your website will take a hit and disappear down the ranks before you know what is happening, and people will not be able to find your service nearly as effectively as they did before.
2. Not placing keywords all over your site
One common mistake many people make when implementing an SEO strategy is that they use their keywords in one piece of content or in one section of their website, but not on all the others. If you want to rank as highly as possible, you need to ensure your major keywords appear across every part of your website and in as many pieces of content as possible. You don’t need to keyword stuff, but these keywords do need to make an appearance.
3. Not paying enough attention to site security
Many people do not realize just how important site security is to Google rankings right now, but it is very important indeed. In order to improve your SEO ranking, you need to ensure that your website’s security is as up-to-date as it should be, and you need to keep it that way. Google now takes site security into account, and if yours is found wanting, it will not do your ranking any favors.
4. Not placing video content above the fold
As you may already know, video content is great for attracting an audience and increasing user engagement, but if you are not placing video content before the fold, you are doing it wrong. SEO is much improved when video content is in the first half of the page where it is more visible and more likely to be engaged with.
If you can avoid neglecting these important aspects of SEO, you will find that you can get better results and your website will get many more hits, which is exactly what you need to happen if you want to be successful.
