Even when the economy is doing extremely well, running a retail brand is never a walk in the park. With trends constantly changing, and more and more shopping avenues moving online, it can be rather difficult keeping your clientele loyal.
Read MoreExhibiting your products/services at a trade show is a great way to promote your business to a receptive audience. It offers the opportunity to meet with customers from different industries and generate leads for your business. There are numerous benefits to participating in trade shows or exhibitions, some of which are listed below:
Read MoreIn today’s world, information is what drives businesses—and even consumers—in a number of things they do. Even the different social media channels are a haven of information, and that’s why social media companies have leveraged the large amounts of data they have to provide features and services like personalized ads and recommendations, a dedicated marketplace and business pages.
Read MoreBusinesses around the world have abruptly shut their doors due to the massive spread of the Coronavirus. Many different industries, especially travel, hospitality, and restaurant industries, are experiencing massive struggles. Other fields, like personal services, beauty and entertainment have also suffered. Entrepreneurs do have some opportunities to make money, however, and refocus their efforts in this new world. Here are some ideas for launching or sustaining a successful small business during the pandemic.
Read MoreThe retail experience has undergone extensive changes due to new technologies that have transformed the way we consume goods and services. In a fast-paced, ever-changing environment, adjusting to digital retail is critical to keeping sales up and making customers happy.
Read MoreCall center analytics is becoming the driving force behind call center software, and companies with call centers no longer have to rely on the skills of managers and call center agents to determine their success.
Read MoreIt's a massive jump, and not for the faint-hearted, but more and more people are starting their own businesses.
Read MoreIf you have kept tabs on any SEO news over the last few years, you've probably read the debates that suggest this form of marketing is "dead". Well, to end this argument, it's not and particularly for small businesses, you have the world (or your local area, at least) at your fingertips.
Read MoreEverybody wants to be a successful business owner, but that comes with a lot of hard work and dedication. If you study successful businesses, you'll notice that there are some attributes they all have in common. This article discusses five attributes successful businesses have in common that you should incorporate into your business.
Read MoreCompanies of all sizes are finding new opportunities in foreign markets and depending on the extent of the investment and the potential niche, great success awaits those taking the leap into global diversification. According to a recent survey, approximately 87% of firms in the U.S. believe that long-term growth can only come from international expansion. If you have been thinking of joining the overseas movement, consider the following benefits from extending your operations.
Read MoreWebsite personalization is about carving your website in a way that instantly grabs customers’ attention at their first visit. More than 90% of businesses believe personalizing their websites can have a strong impact on business success. Before we move on to drawing a connection between website personalization and customer attention, it is essential to break down underlying concepts for easy understanding.
Read MoreIn the business world, there is a general rule of financial success that “you cannot increase profits directly, only indirectly.” Presently, modern firms are considering lead generation, lead conversion, number of transactions, size of transactions, customer referrals, customer acquisitions and much more to increase profit.
Here are some tips you can apply for increased profitability.
Read MoreBusiness owners are facing an overwhelming number of potential disruptions as we dive headlong into the 2020s. As we continue moving forward into a new decade, business is becoming increasingly challenging. This is mainly because emerging technologies and the changing demands of consumers are forcing brands to adapt to change, often before they are set up to do so.
Read MoreSetting up a business costs time and money, and it is because of these financial commitments that many people are put off starting their own business venture. The cost of renting a retail unit can be one of the biggest expenses, making it difficult for people with low income to afford this kind of space. Thanks to the Internet, however, it is easier for people to sell their products from their own homes via online stores. If you already have your own online business, or would like to start one, here are a few things you will need to do.
Read MoreYour business would not be at the point it is today if it wasn’t for the support and hard work of your employees, but it’s often difficult for bosses or managers to stop and take a moment to figure out how they can show their workforce they are valued and respected. If a member of staff doesn’t feel they are being treated fairly or rewarded for their efforts, they will no doubt begin to pay less attention and allow their standards and productivity to drop.
Read MoreThe marketing department is a key area where analysts are needed as it's one of the highest-funded areas of any business. Marketing never stops, so constantly looking over campaigns and making them more modern and strategic is vital to their effectiveness. How can you assess whether a campaign is hitting the mark or if it's falling short of expectations?
Read MoreThere is nothing worse than having a fantastic business idea and no funds to get your plans off the ground. Unfortunately, plenty of hopeful entrepreneurs encounter this obstacle at least once when first starting out. In order to bring your dreams to fruition, you need to take time to research your options for financing and understand the requirements that will be placed on you. Though it can be difficult at first, there are many simple ways to go about obtaining the funds you need.
Read MoreEvery external relationship can come under fire at some point. There is the generally accepted notion of communication being crucial for a whole heap of business practices, but when we start to work with external entities to improve our business, it can be a shock to the system. Working with external entities, especially in terms of marketing, can be the equivalent of putting a square peg in a round hole, relationship-wise. If you are working with a digital marketing agency, you must go in armed with a few nuggets of knowledge.
Read MoreThe digital world moves at a pace that many people find pretty overwhelming, but it's your job as a business owner to make sure you are always on the cutting edge of it. With that in mind, here are five digital developments your business simply cannot afford to ignore.
Read MoreIf you have an exciting business idea or want to create a company you know people will love, it's important to create a startup to get yourself going. Startup businesses can become popular relatively quickly, but you need the right amount of financial backing to make your dreams possible. Understanding how and why you need to properly fund a startup is important to creating the business of your dreams.
Read MoreThis business analyst blog contains practical insights into business analysis, software testing and business process management. I will be sharing business analyst tips, CBAP Certification tips, lessons learnt and insights into all the things I've learnt during my BA career.
