How To Improve Your Retail Brand During The Coronavirus Pandemic
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Even when the economy is doing extremely well, running a retail brand is never a walk in the park. With trends constantly changing, and more and more shopping avenues moving online, it can be rather difficult keeping your clientele loyal.
With the current state of world economies due to the corona virus pandemic, things have become even more complicated. Approaching a retail brand agency can help improve your positioning.
Focusing On Your Retail Brand
One outcome of the current pandemic is the large number of people working from home. This means even more people are going to be online than usual. If you are a store that lacks a strong online presence, now is the time to start online advertising. If you have brick-and-mortar locations, you may want to reevaluate what your profit margin is at those locations - it’s worth building up your online presence to avoid significant losses.
So, what are some of the key steps you can take to improve your retail brand in the digital space? Keep reading for tips below:
1) Set Up Social Media Accounts
One of the main ways to reach potential customers is through the use of social media. People spend a lot of time on Facebook and Instagram, and this can enable you to reach a wide audience of new customers. It also provides a platform for your current customers to share your brand with their friends.
If you’re looking to connect with current customers more, consider offering them a rebate whenever they post a review of one of your products. This would allow a whole new group of people to see your brand and enable loyal customers to feel more “bought in” to a brand they already support.
2) Establish An Email List
Display a pop-up on your website for the collection of email addresses. From there, you can send them updates on new products or sales that are happening on the site.
Pro tip: keep the pop-up simple. Most people won’t fill out a form if it has more than three fields.
Lastly, only send them one email a week to get started. While you want to remind people of your retail brand, you don’t want to blow-up their email boxes.
3) Give Your Website A FACE LIFT
Take a good and hard look at your website. If it’s difficult to navigate, or if the calls to action aren’t clear, it might be time for a change. Keep in mind that you want your buyer’s journey to be as simple as possible.
Follow these tips to improve your retail brand and advance in the digital space!
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