Can AI Help In Designing Marketing Strategies?

In today’s world, information is what drives businesses—and even consumers—in a number of things they do. The different social media channels are a haven of information, and that’s why social media companies have leveraged the large amounts of data they have to provide features and services like personalized ads and recommendations, a dedicated marketplace and business pages.

Decision making is heavily influenced by data, so much so that it has almost become a currency. Combined with artificial intelligence (AI), big data can help achieve a lot of things, and this is why AI is still a hot topic today. It’s revolutionary because it can be applied in many industries and has proven to be a driver of change in those that it has already touched.

If you want to be part of this technology revolution, here are a few ways you can leverage AI to ensure your marketing strategies succeed.

AI In Web Design

Web design is moving into the future with artificial design intelligence (ADI). Only getting traction in the last few years, this technology allows the automatic creation of a website based on input from the user, allowing it to personalize the design. It uses machine learning to determine current web design trends and implement them during website creation. 

The Grid is the poster child of ADI, able to raise $4.6 million in 2014 and boasting a state-of-the-art design assistant feature. It has archived version 2 of its website but promises a third version which is coming soon. Bookmark is also a great example of a web design platform that uses their very own design assistant called AiDA which can help create a website in minutes. Other companies have also jumped on the ADI wagon, including GoDaddy and Wix.

The AI trend in website design shows great promise, and what you see now is merely the tip of the iceberg. If you look deeper, there are a lot of opportunities that can be found in the integration of AI into web design.

AI In SEO

Through the years, very few changes have been seen in the way people search online. That is, until voice search came along. Keyword planning has been changing due to voice-activated digital assistants like Alexa, Siri and Cortana. Now, terms like “how,” “what,” and “nearby” have become query triggers, allowing voice-activated services to execute more sophisticated tasks. Search queries are now similar to how an actual person would ask a question.

AI in SEO also opens up the possibility of automatically generated content and customized news feeds. It also helps enhance the accuracy of keyword research, allowing you to do more in-depth research on search intent and competitor analysis so you can craft your content and messaging accordingly.

AI In Customer Service

The best customer service is personalized customer service. It’s this personalization that’s often talked about along with AI in marketing. Customer data is vital if you want to provide personalized customer experiences. It would be great if you could assign someone to each customer with the sole mission of listening and gathering data, and AI is the closest thing to this. Technology giant, Amazon uses this technology to provide personalized shopping recommendations to its users.

Strong communication is a prerequisite to personalization; you must always be in the know when it comes to customer sentiment and current market trends so that you can provide the best personalized experience. This means you have to subscribe to a data-driven approach even before you launch any product. Perform customer-centric research to discover customer pain points and gain insights into customers’ needs and how they perceive your brand.

AI In Advertising

Technological advances have given us the power to amass large amounts of data for a variety of reasons. However, there is often not enough time and manpower to process all this data and transform it into something useful. The data is there, though, and with this unprocessed data is also tons of untapped potential and insights that could help improve your marketing strategies.

Combine the power of AI with the right data, and you will have the power to detect patterns in your advertising data and predict how you can improve ad performance. The amazing thing about AI-driven advertising is that this process takes only seconds instead of the usual days or weeks it would take a person to analyze the same data. Advertising costs a lot, and the time you save here also saves you a large amount of money you can then spend on something else. The technology is also ripe enough to partially or fully create ads automatically. This service is currently offered by some websites and third-party providers.

AI promises an exciting future for marketing, and what the current technology can do is merely a glimpse of its potential given the opportunity and the proper landscape. If you haven’t already, now is the time to shift to a technology and data-driven approach to marketing so you can future-proof your business and improve brand perception.

Author's Bio

Edward Huskin is a freelance data and analytics consultant. He specializes in finding the best technical solution for companies to manage their data and produce meaningful insights. You can reach him via his LinkedIn profile.