Many people are able to get sales leads via email marketing. However, if you are not getting the most out of email marketing, then your subject line may be to blame. The subject line is the first thing people see when they get an email. That is why it is not a good idea for you to assume that customers will respond even if they read the email.
In fact, many people will delete an email without opening it first. You will need to make sure that you do the following to get more people to read your emails.
1.Make It Short & Intriguing
You do not want to use too many words in your subject line. You will need to keep it short, sweet and to the point. Your email subject line should use powerful words that pose a question or construct a challenge.
One of the reasons you should keep the email subject line short is because nearly 80 percent of emails are opened on a mobile phone. That is why subject lines with 50 characters or less are more likely to be read.
There are certain words in a subject line that the email provider will identify as spam. This is essentially why many important emails end up in the spam folder - spam-like content.
3. Be Specific Not Generic
Generic phrases that are overused may be considered spam. That is why your subject line should pertain to your business and you should try to entice the audience with your words.
4. Trial and Error
Trial and error is an old method that was once used in mathematics. You will also need to use this method when it comes to email marketing. It may take you a few tries to figure out the best subject lines to use but you will be able to gauge how successful your campaign is by measuring the response rate.
5. Concentrate on the Questions
You should take a look at the enquiries your sales team gets from prospective clients and current customers. If one current customer or prospective customer has one question, then there are likely other people who have the same questions.
6. Do Not Make False Statements
Promises will catch some one's attention, which will increase the chances of the email being opened. However, you do not want to make false promises.
7. Make People Feel Special
When people feel special, they are more likely to take action. That is why you should make them feel special in the subject line. This may involve using phrases like "My Beloved Customer," "My Gift to You" and "An Exclusive Offer."
Sponsored Post By Infofree.com
Infofree.com is a company that was started in 2011. It focuses on helping businesses get sales leads. This company has access to 260 million customer databases and about 14 million business databases.