Top 11 SaaS Brands To Keep An Eye On In 2023

With the rise and adoption of cloud computing, the number of brands using SaaS is skyrocketing. It’s not even surprising, considering that it’s a cost-efficient method for businesses and an easily accessible service for customers. With this level of progress, the SaaS market is projected to reach USD 883.34 billion by 2029. After all, we live in a busy world. Trying to find balance in our fast-paced lives, and hosted services do make this easier. It seems we’re finally embracing technology and using it to our advantage. In this article, we’ll evaluate the importance of SaaS, and present the top eleven SaaS brands for 2023.

Let’s dive in!

The True Meaning And Importance Of SaaS

Software as a Service (SaaS) is a software delivery method that allows end users to connect and use cloud-based apps over the internet. 

Businesses prefer SaaS because it significantly decreases costs by eliminating the need for purchasing and installing software. Moreover, it’s cloud-based, so companies don’t have to continuously pay for hardware updates. That said, it can especially benefit start-ups and small businesses. 

Since SaaS models are extremely flexible, a stable internet connection is all that subscribers require in order to easily access the software from any location. Furthermore, they can test the software functionality before buying it in advance. 

Most importantly, SaaS is far more secure than other on-premise application. 

As at today, there are around 30.000 SaaS companies and approximately 14 billion customers.

Top 11 SaaS brands in 2023

If you’re interested in SaaS-based apps, below are the notable SaaS brands to keep an eye on in 2023.

1. Microsoft 

We’ve all heard about Microsoft - the multinational technology corporation that offers computer software. Owned by Microsoft, Microsoft 365 productivity software is a cloud-powered platform. 

There has been some confusion about its true nature, however. Is Microsoft 365 really a SaaS platform?

Considering the fact that a subscription is needed to access it, and it’s not actually stored on your computer, Microsoft 365, can be in fact categorized as a SaaS platform.

With a subscription to Microsoft 365, you’ll be allowed to access files and information no matter what device you’re on. This includes the famous Office 365 apps: Microsoft Word, Excel, PowerPoint, OneDrive, and so on. 

Microsoft also offers Microsoft Azure, which consists of more than 200 products and cloud services. The platform is most known for helping businesses grow and overcome their challenges. 

2. Agendrix

Another SaaS brand that’s thriving in 2023 is Agendrix. This employee management software is easy to use; helps businesses improve workflow efficiency; and creates a better workplace. 

Your employees can clock in from any device, and it will automatically fill in the timetable. Since it’s so easily accessible, managers can track employee time by telephone, and can respond timely to any changes in their working schedule.

You can subscribe with a monthly charge of only $4 for accessing their premium features. With easy access and fair pricing, Agendrix is an attractive solution for effective employee management. 

3. Salesforce

Salesforce is one of the most popular customer relationship management (CRM) platforms in the world. It helps businesses lower their costs in this challenging economy. 

Customers are the key to every business’ success. Their on-demand software helps you meet customer expectations, generate new leads, and also improve your marketing and sales tactics. By doing so, businesses can increase productivity, and create a better customer experience. 

4. Flodesk

We all know how challenging it is to attract potential customers. To do this successfully your digital marketing has to be on point, and Flodesk can help you achieve this.

Often overlooked, email marketing is crucial when it comes to staying in touch with customers. Acquiring new customers is harder, but retaining existing ones is even harder. Flodesk helps businesses improve their email marketing game, by enabling them to design brand marketing emails. 

Flodesk also offers sales landing page templates, so companies can successfully introduce their new products or services, which will lead to increased sales.

5. Adobe

There is no end to creativity, and the Adobe Creative Cloud is real proof. Since its launch in 1982, Adobe has captured the interest of many. In fact, over 90% of the most creative professionals use Adobe Photoshop. 

It offers creative products, so users can express themselves through photography, design, and video editing. 

Best known for PostScript and Photoshop, Adobe managed to keep up and thrive in a market of numberless competition.

6. Semrush

Next on our list is Semrush. Businesses all over the world put their trust in Semrush to run their SEO audit.

SEO is more important; Investing in web design, and content creation won’t pay off if your website isn’t visible.

Semrush is among the best SEO tools available, and is worth the hype. It will do your keyword research, and advise you on marketing insights by tracking the keyword strategies of your competitors. 

That said, Semrush can increase your website’s visibility, and help you stand out against competitors. 

7. Shopify

The eCommerce industry is growing, and there’s no better eCommerce platform than Shopify. It’s an incredibly profitable option for businesses all over the world.

First and foremost, Shopify’s interface is user-friendly. This means that beginners and small businesses won’t require much time to get used to it, and can set up and run their online stores without any confusion and complications.

Moreover, Shopify offers low startup costs - All the more reason to create your online store, and start selling your goods with Shopify.

8. Twilio

Twilio is an American company that offers communication services and is one of the leading platforms in this field. It helps businesses enhance user experience by offering a variety of communication tools, including phone calls, video, SMS, and email. Major companies like Reddit and Airbnb use Twilio. 

Moreover, users can create personalized messages, and create a unique experience for customers. 

Even though its stocks went down in 2022, Twilio is poised for a strong recovery in 2023. 

9. Grammarly

Proofreading has never been easier. Grammarly can help anyone correct their grammar, writing style, and punctuation, and it also performs plagiarism checks on your content. Not only does it offer help with writing, but you can rest assured its suggestions are accurate.

Grammarly can be helpful for both native and non-native English speakers, helping them correct their writing in real-time, but also gain long-lasting knowledge. 

It’s proven to be the best writing assistant, leading to many professionals using Grammarly Business services. 

You can use Grammarly as an extension for your browser, and it will check your spelling on many different platforms. 

The basic features of Grammarly are free, but if you want to get the whole package, it'll cost you $15 a month.

10. Dropbox

Dropbox can be defined as a file-hosted service. Starting in 2009, the number of people using Dropbox has significantly grown. 

What makes it so unique is its impeccable file organization and user-friendly navigation. The process of creating file folders is not at all complicated. The same goes for creating subfolders. 

Moreover, Dropbox uses LAN sync, which allows it to sync files between multiple computers on a single network. Of course, it’s a SaaS service, so you can access your file and information from anywhere and from any device.

The search function of Dropbox is also very useful, and lets you find a missing folder in just a few seconds. 

11. Zoom

In the last few years, we’ve gotten pretty familiar with the Zoom platform. There are many other video platforms out there, but Zoom managed to stand out against competitors. 

It’s easy to download and install, and also very easy to use, so no wonder the majority tends to use it. 

The number of remote working jobs is continuing to grow, so the need for video conferencing is much bigger. Zoom is used by teachers for school purposes, but 89% of its users use it for work meetings. 

Make your life easier with SaaS Platforms

A huge number of SaaS brands are emerging, but these are the most popular and helpful. 

SaaS is a fast-growing industry with a bright future ahead of it. Businesses that use SaaS have improved scalability and flexibility, lower adoption costs, and offer lower customer risk. 

Our lives are complicated enough, and SaaS applications seem to make them easier. That said, let’s hope that many more businesses will continue adopting SaaS, and humans will finally get everyday tasks easily done.

Author bio

Makedonka Micajkova is a freelance content writer and translator, always bringing creativity and originality to the table. Being multilingual with professional proficiency in English, German and Spanish, it’s needless to say that languages are her biggest passion in life. She is also a skilled communicator, as a result of having three years of experience as a sales representative. You can find her on Linkedin.