As the world is returning to a sense of normality and in-person events are making their return, many businesses are looking at their event strategies to make sure they are getting the most out of them. After all, when you are trying to establish rapport with clients and stakeholders, you've got to have the right approach. Conferences and events are vital to making the most of new opportunities and strengthening customer relationships. In the B2B industry, an event can put you in a very advantageous position, so how do you make sure an event works for you?