Did you know there are over 3 billion searches on Google every single week? And Google is just its own search engine. We're not talking about Bing and we're not talking about any other search engines like Yahoo.

For many entrepreneurs, search engine optimisation is a vital aspect of establishing a successful company from the outset. There are, however, a concerning number of founders who fail to adopt this low-cost, high-reward digital marketing strategy as part of their advertising campaigns. If you're one of those still uncertain and doubtful about the efficacy of SEO as a vital tool in generating the kind of exposure your newly established company needs, keep reading. We'll discuss a few reasons why it's essential for startups.