The Lifecycle of a Gift Card: How Selling Store Credit Became a Business

The Lifecycle of a Gift Card: How Selling Store Credit Became a Business

Gift cards are supposed to be easy. They’re marketed as the perfect solution when you don’t know what to get someone—a way to give money without giving money. But what happens when that gift card doesn’t match what the recipient wants or needs? Instead of letting it sit unused, many turn to selling it. And what starts as a way to recover lost value has, for some, evolved into a thriving trade.

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