The impact of a brand in today's ultra-competitive market is far-reaching, but its effectiveness is largely determined by the tactical strategies which a business employs.

There are so many different ways to promote your business and spread your name throughout the world. One of the best ways to do that is to give away business-related items at conferences and tradeshows.

These items are called "swag" and can include anything from custom t-shirts, custom pens, to custom business cards.

If you need some extra help with your marketing efforts, here are some tips on reaching out and hopefully connecting with your local audience.