Innovative Ideas For Outdoor Advertising To Get Your Brand Noticed

If you are a business aiming for your audience to be aware of your company or brand, you should take advantage of outdoor advertising and keep it close to your overall marketing strategy. 

Outdoor advertising is also referred to as out-of-home advertising. It attracts customers when they are outside of their houses. Instances of outdoor advertising include kiosks, billboards, transit advertising, bus shelters, etc.

So what are some great and innovative outdoor advertising ideas? Let us look at a few examples. 

Inflatable Advertising

If you want your brand to stand out and be unique, inflatable advertising is the way to go. 

They are customizable, so they can fully match what you are asking for, from air dancers, tunnels, product replicas to film characters. Imagine capturing the attention of your target audience with an innovative and visually appealing method that guarantees both immediate and lasting impact for your marketing efforts. This is precisely what custom inflatables for advertising from companies like Floatie Kings offer, as they provide an extensive range of options to suit any promotion strategy. They are portable, affordable, eye-catching, and have many benefits, making them one of the best advertising methods that fit both traditional and modern standards. 

Billboards

Everybody knows that billboards are one of the most effective advertising methods since people can read them while in traffic, for instance. Billboards are an effective advertising method where you have ample room to use them accurately so that even individuals driving at high speed can see them. 

Advertising on Grass

Grass advertising can allow an excellent prospect to make short-term hype while creating an incredible story for your service or product. You could find a local farmer's field and employ a team of art students for grass advertising, supply them with paint sprays, and you are good to go. 

Clean Advertising

You could consider clean advertising to draw loyal consumers to your company or target a precise audience. Companies that employ clan advertising deliver the services to make ads in a stencil format. It is placed on messy pavements in selected areas before using industrial cleaning equipment for brushing over the top.

Wi-Fi Advertising

If your posters and billboards need more hype, consider Wi-Fi advertising. If you are wondering how it works, it is pretty simple. People must watch a clickable advert when they sign into free, targeted, and local Wi-Fi spots. Your company can take one of those ad spots. 

Graffiti Advertising

Graffiti advertising is a fantastic way to gain customer interest. Graffiti advertising is also referred to as murals. It can assist you in acquiring more consumers for your company. Ensure you work with talented artists so your graffiti ads appear fantastic and adorable. 

3D Street Art

You can collaborate with street artists as a businessperson to incorporate art into promoting your company. 3D art can catch the eyes of your potential consumers. Additionally, artwork delivers incredible possibilities for images and selfies that people share. The latter allows for more options for your items to be seen. 

Rain Advertising

Rain advertising falls under the innovative advertising methods for gaining more consumers. With rain advertising, you transform your art into stencils positioned on pavements and it will stay there - It is entirely invisible when dry and emerges when it rains.  

Electronic Ads

Electronic advertisements can get pricey, however, they can support you in communicating your message to detect your target audience. Electronic ad technology can be used to share simple but influential statements through visual storytelling. 

Cross-Promotion Ads

Cross-promotion ads involve putting two ads side by side, except they are not connected. You may have seen lots of billboard examples of cross-promotion ads. They have the power to grasp customers' attention instantly. Creative businesses can combine to make a billboard that guarantees positive results with less investment. Sadly, there tends to be massive traffic because of people's hectic lifestyles. As mentioned, billboards are effective, especially when driving in traffic. 

Vehicle Ads

You must use your bus, van, or car to promote your items and services in the market. You can also paint your chosen vehicle for your items to be detected. You need consumers to see your brand information, contact details, and other information as often as possible.

Outdoor advertising is essential when you have just established your brand or have been in the market for a while. Like any other advertising method and tool, while there are rules to follow, it also allows for lots of creativity. This blog has provided eleven innovative ideas for outdoor advertising to get consumers to notice your brand. Good luck with your upcoming endeavors.