The Benefits Of Using Adobe Commerce for Your Business

The digital eCommerce world is booming and online retail has been steadily growing over the past few years, now making up 26% of total retail sales. Whilst this can be attributed to consumer habits, there is also another player driving the success of eCommerce; the technology platforms behind it.

Adobe Commerce is an advanced, open-source platform on which many online retail stores are built. Previously named Magento, this platform is being used by many businesses, due to its design, functions, and usability.

We’ll take a look at some of the key features of Adobe Commerce and how businesses can benefit from using it.

When to use Adobe Commerce

If you’ve got an online business that relies on targeting a specific audience to convert into sales, a platform such as Adobe Commerce could be for you. It can be especially helpful for obtaining high rankings and providing data, particularly if you own a fairly complex online sales business with a large number of pages and products.

It’s important, however, to not venture far out of your depth with overly complicated systems and functions if you lack the technological expertise. In this situation, it might be a good idea to obtain help from a specialist development agency to get you started.

How Adobe commerce can benefit you and your business

There are multiple benefits of using a platform such as Adobe Commerce. These include:

·       Versatile content management – Adobe Commerce makes it easy to create and customise content across every page, so you can choose the options that are right for your business. You’re then free to edit and update as needed.

·       SEO-friendly – Optimise your content and create higher rankings with Adobe Commerce SEO.

·       Highly secure – As a business owner, you don’t want to be worrying about data protection, hackers or any other online security concerns. Also, your customers will want to know they can engage in a safe and secure shopping experience on your platform. Adobe Commerce boasts advanced security features so you can focus on your conversions, safe in the knowledge that your site is protected.

·       Third party integration – If you use a number of different applications or payment systems, Adobe makes it easy to connect to third-party companies.

·       User-friendly – Adobe Commerce is easy to convert for mobile or desktop, allowing for a greater user experience.

·       Room to grow – Regardless of the size of your business, Adobe Commerce allows you to adapt and grow without the need for upgrades.

·       Analytics – You can create multiple reports to track your progress and identify key ROIs to help propel your business forward.

Making Adobe Commerce part of your digital sales strategy could create various advantages as well as help future-proof your online business.