Custom Stickers Vs. Labels: 3 Questions To Ask Yourself As A Business Owner

If you ever wondered why your marketing campaign isn’t going as well as anticipated, take a look at your product packaging. Many business owners tend to forget about this final step in the marketing process because they tend to act in accordance with the saying, what’s inside matters.

As beautiful as this is, in marketing and sales, the outside matters just as much as the inside. Plus, you can use packaging to alter customers’ perception of the product in your favor.

How’s that? Quite simple - studies show that premium packaging makes people think the quality of the product is also premium. 

Not to mention that people will keep and reuse product packaging boxes and bags if they look good. Also, 40% of people would share a picture of a product that looks good on their social media. So, packaging alone can do a lot of marketing for your brand.

Packaging is more than just the box or wrapping of a product, however. Stickers and labels also play a huge role in delivering information and providing customers with a fun unboxing experience. However, if the packaging is often forgotten, small things (with potential for a huge impact) like stickers and labels are constantly ignored. 

Today, we are going to talk about these two marketing elements and learn why and how they can help drive sales up. 

Stickers Vs. Labels - What’s The Difference?

In short, you can design your stickers and labels and order them from services like StickerYou. You need to know how you use them for the most efficient results, however.

Labels are used to provide information. You can use labels to provide customers with information that helps them identify the product and the other useful details such as a list of ingredients, manufacturer, and so on. 

Stickers, on the other hand, promote the brand. Stickers are more graphic, are (usually) custom-made, and don’t have a well-defined purpose, other than branding. You can find them on anything, from products to car windows, to backpacks, and skateboards. Overall, customers who like your brand can use stickers to showcase their allegiance. 

Do I Need Stickers And/Or Labels?

Labels help the company communicate with the customers. So, your packaging needs labels for identification purposes. 

Now, stickers are not necessary and don’t make much sense for brands that are just starting to carve a niche in the market. However, as the brand grows and becomes more recognizable, stickers can be cheap and easy to use branding elements (important for a solid marketing strategy). 

The good news is you can combine these elements with premium packaging to stand out from the crowd. The even better news is that few business owners understand the importance of branding when they first start. So, if you manage to create the connection between quality, packaging, and brand in your customers’ minds, you are on the path to success.

How To Choose Between Stickers And Labels?

Marketing professionals will argue you need both. However, if your budget is tight, it’s best to focus on custom labels that feature information and a few branding elements. In short, if you want to make sure customers will pick your product from the shelf, you need premium packaging that identifies with the brand and attractive labels. 

Wrap Up

People are first and foremost visual beings. That’s why successful brands run imaginative campaigns and put a lot of care into how they present their products. When you manage to create a positive unboxing experience (see Apple or Tiffany & Co for ultra-premium quality) that customers want to share, you have reached peak marketing efficiency!