How To Employ The Perfect Marketing Team

Your marketing team's success is one of the deciding factors of whether or not your business makes it in a competitive industry. Your product or service may not be all that different from what is currently on the market, but the way your marketing team presents it to the world will be one of the most critical aspects of your entire operation. Here is how you can put together your marketing dream team.

1. Pay Well

There is a good reason why there is an old saying about paying peanuts and getting monkeys, and that is because well-paying jobs grab the attention of marketers who will add a great deal of value to their prospective companies and brands. Marketers should be passionate about the products or services they sell, and you will struggle to find that among minimum wage earners. Be prepared to pay more for the right person, and you will be pleasantly surprised at the gems you'll find.

2. Look In The Right Places

To find the best people, you need to look in the best places. Instead of blasting your job advertisement across all your social media platforms and every possible classified site, you may invest in recruitment companies skilled in finding qualified candidates - See executive recruiters in Edmonton, for example. Quality recruiters will take the time to fact-check details and references before recommending their most suitable candidates.

3. Hire The Perfect Mix Of Talent

There is an age-old debate around hiring newly qualified younger staff or hiring older but more experienced staff - both of these groups are valuable to any business. Younger staff will have fresh ideas and will be easier to mold into your new star marketers, but the older crowd comes with a wealth of experience, and you cannot teach that. Instead of choosing one group over the other, you should consider hiring a mix of marketing talent from both age groups. Candidates from a younger age group will be better at targeting customers through digital and social platforms. In contrast, older candidates will know what works from a traditional marketing perspective, like print media.

4. Hire the Ones Who Just Fit

Never make the mistake of discounting your brand identity and your company culture during your recruitment process. Hiring staff based purely on their skillset is a mistake. The way prospective employees fit in with the rest of your team is a crucial part of the puzzle when hiring. I'm not saying you should hire one specific personality type, but you should consider how everyone will work together. The last thing you want to do is constantly putting out fires and mediating arguments between employees. The easiest way to do this is to ask the right questions during the interview process to ensure their values and ethics are aligned with you and your brand. Their personality needs to mesh correctly, otherwise, you will just be wasting their time and your own.