How Companies Use Job Postings Data For Leads

Nowadays, job postings data is widely available online. Whether you find it on social media, job boards, or a company’s career webpage, it is a clear indicator that the firm is expanding or is actively seeking talent. Companies are now focusing on job postings data to improve operational efficiency and drive sales through lead generation. The following sections explore in detail how companies use job postings data for leads. 

What is job postings data?

Job postings data refers to information related to vacancies posted by companies that you can find online. This might be collected from social media, a job board, or web-scraped, among others. Some examples of information included in job postings are:

●      Hiring position

●      Job description 

●      Job requirements 

●      Skills

●      Location of the workplace 

●      The company’s name and contact details 

This information is now used by B2B companies to generate leads and drive business performance. According to research, changes in the number of job postings are a strong indicator of a firm’s future performance. This relationship is stronger when the data shows an increasing workforce rather than replacing employees. 

When the number of job postings data increases, many anticipate an increase in sales and earnings. If the number decreases instead, sales and earnings will perhaps decline, although the business may still grow but not at the same rate.

How do companies benefit from job postings data?

Job postings data is not only useful to individuals seeking employment - it also has plenty of applications for businesses and investors seeking new opportunities. 

Generate leads

One of the most important applications of job postings data is the ability to generate leads and increase sales. If you have a B2B company, job postings data may help you connect with your target market. 

For instance, if your company provides recruitment services, you can use job postings data to find out what companies are actively seeking new employees so that your team can approach the selected companies and provide competitive offers. 

A successful content marketing strategy is crucial in the B2B sphere. While B2C customers seek entertainment and promotional materials, B2B clients require valuable information that responds directly to their pain points. 

Job postings data may help your company obtain better insight into your current or future clients, their needs, requirements, and expectations. Based on this understanding, your sales team can focus their efforts on converting customers and capturing more market share. 

At the same time, you can also use this information to match your clients with the best talent. For example, you may research your client’s competitors and fine-tune the candidate search according to their preferred skills, education, experience, and more. This may result in higher client satisfaction and you are able to have a better understanding of their workforce requirements and find individuals that provide value to their team. 

Talent management and customer satisfaction

Job postings data also allow B2B companies to improve their product and service offering. More specifically, this type of information provides deeper insight into the current labor market. For instance, the company is able to monitor their competitors’ strategic moves regarding their workforce, including compensation, benefits, and wages they offer employees across different departments. This information allows businesses to improve their recruitment practices, identify and retain talent. 

For example, if a company actively seeks to hire an IT specialist for one of their offices, an insight into competitors’ job postings might reveal that they provide the opportunity for remote work. In the post-pandemic era, remote work may turn into a long-term trend, so this can be one of the main features IT specialists look for when searching for a job. The ability to stay up to date using fresh job postings data allows your company to hire and retain top talent by catering to their needs.

Enhanced marketing campaigns

B2B companies that offer products and services in competitive industries, such as technology, may have a difficult time targeting the right audience. Effective marketing is defined as a campaign that targets the buyer persona – otherwise, the advertisements will fail to generate leads. 

Job postings data can help you obtain better insight into your potential client’s needs, challenges, and interests. Knowing what they require from their workforce may be an indication of their technological abilities, expectations, and future strategic moves. 

Summary

Job postings data can help you define your buyer persona, so all marketing efforts are directed towards the right audience. This increases the chances of lead generation and conversion. The relevant information, such as job description, benefits, requirements, and location, can also be an indication of your competitors’ strategic moves. It is obvious that an increase in job postings data is associated with business expansion, so earnings and revenues may follow shortly.