Confirmation Bias: What BAs Can Learn From Data Scientists

Confirmation Bias: What BAs Can Learn From Data Scientists

When we have a strong belief about something or a bias towards a particular opinion, we consciously or unconsciously seek out evidence that validates what we already believe. When we come across contrary evidence, our default behaviour is to ignore it, diminish it or in some cases, conclude that it’s wrong prematurely without exploring its merits.

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