How To Improve Brand Awareness With Brand Analytics

An excellent product coupled with powerful marketing can certainly make your business successful. However, if you want to retain that success, it’s imperative that you also focus on providing top-notch support to your customers, offering competitive prices, and of course, spreading brand awareness. 

In today’s fast-paced world where there is no shortage of options, it doesn’t take long for a customer to switch their preferences to a different service/product. In fact, according to the Sales of Service report, 70 percent of consumers and 82 percent of business buyers said that technology has made it easier for them to take their businesses elsewhere, which is suggestive of how quality marketing and trust-building practices can go a long way for a company. If you want to take your company’s brand to the next level, then you should start using big data and analytics. Here are some tips to get you going:

• Use analytics to identify the kind of content your target demographic loves. Experiment with varying content formats such as podcasts, videos and images, so that you can generate interest amongst your audience.

• If you have an online store, you can track its performance with big data, identify the best-selling products in different locations, identify the pricing range that’s popular among different groups of people and so on. This data can help to improve your marketing and branding campaigns.

• Use email data to learn more about your customers, like how often they check their emails, the best time to connect with them, their locations, etc.

There is no dearth of brand analytics tools on the Internet. For instance, Tailor Brands uses modern technologies like Artificial Intelligence (AI) to create high-quality visuals and offers analytics features for making business decisions based on data rather than gut feelings. You should, however, combine analytics with other techniques to truly spread your brand’s name.

So, how can you improve brand awareness with brand analytics?

1. Improve Customer Experience (CX)

It is predicted that by 2020, an average customer will maintain 85% of its relationship with a company without interacting with a human being. So, it’s important to plan accordingly for a world where machines and AI will replace actual humans. 

The number of customers who do their shopping online on a primary basis are increasing by the day, therefore, your website must make it easier for them to find exactly what they are looking for and provide relevant suggestions and prompts. They should also be able to get information through direct queries, which is why integrating an online chat service on your website is a good idea. 

If your customers are able to interact with your products and services on the Internet with ease, they are more likely to contribute via word-of-mouth marketing. 

2. Become Active on Social Media 

Brand awareness can be easily achieved if you are able to open a two-way communication channel with your customers. To succeed in that, one of the most basic things you should work on is making it convenient for your customers to send feedback, queries or complaints.

Traditional communication media such as phone calls and emails are not always the best options, at least not anymore. This is because it can be difficult to find the customer support contact number, and emails are somewhat impersonal and slow. Social media, on the other hand is super active and super fast and should be one of the ways customers can contact you.

Customers find it easier to contact their favourite brands on social media as they can easily drop a message in the comments area, send a tweet or express an emotion in seconds. 

3. Use Smart Technologies

More and more businesses have started using modern technologies to learn about their customers and improve CX at the same time. AI, for instance, can enable you to take customer service to a whole new level. A good example of this is a chatbot that can automate a good portion of the customer support process, making the job of support agents much easier. In the same way, Customer Relationship Management Software is one of most-recommended software applications for businesses. It can help you improve customer experience but you can also combine it with analytics to collate and organize customer feedback metrics based on ratings, repeat purchases, support session ratings etc. to see what’s working and what can be improved. 

There is always room for improvement in brand building, which is why you must never take your focus away from it. If your customers see that you are going beyond building just another business but building a unique brand instead, you will be in a great position to inspire sustained loyalty in them.