It can prove exceptionally challenging to implement novel business practices in existing frameworks, particularly when there is a reluctance among stakeholders. Ironically, the only constant in economic circles is change. The global economy is comprised of a myriad of individual systems operating synergistically. The efficiency of each system is a product of multiple factors including education and skills training, SME development, access to capital and resources, Labor Force Participation Rate (LFPR), and existing economic frameworks, et al.Read More
There is no doubt that there is a lot of valuable time, extensive work and operational planning that goes into exploring and carefully mapping out the successful launch of a startup marketing agency. From setting key goals, forecasting sales and potential profits to knowing and selecting the right market.Read More
The year 2019 has been a wonderful year for email marketing. Automation remains one of the popular email marketing trends, but there are also a few new trends that deserve to be in the spotlight. These trends might just be what we marketers need to prepare for when developing our email campaigns for an evolving customer base.Read More
With an increase of BPO companies and bigger companies requiring specialized top-quality services, the BPO industry has become very competitive in Southeast Asia in the last few years. Here’s how to decide which company is best for your business.Read More
DatabaseUSA.com reveals that email marketing can be one of the best ways to create more sales. They even indicate that the ROI for email marketing can be as high as $38 per dollar spent. However, there are some mistakes businesses can make when trying to engage with subscribers on their email list. Here are the top 4 potential blunders you need to avoid. Sponsored PostRead More
Many people are able to get sales leads via email marketing. However, if you are not getting the most out of email marketing, then your subject line may be to blame. The subject line is the first thing people see when they get an email. That is why it is not a good idea for you to assume that customers will respond even if they read the email. Sponsored PostRead More
No matter how good your product or service is, if you own a small business, you’ll need to get your name out there if you want to succeed. This is why it's so important for you to optimise your marketing efforts. You need to make sure that people see what you are about and are able to determine what you can do for them.Read More
The number of people who are telecommuting rather than working in the office is increasing. In fact, 45 percent of Americans work from home at least part of the time, and there are over 53 million freelancers in the United States. This trend is likely to increase due to the many advantages of telecommuting to both employees and companies. Despite all of the advantages, there are some drawbacks as well. Here are some of the drawbacks and how to overcome them. Guest Post By Devin MorrisseyRead More
Business leaders and owners have a lot on their plate—there’s no denying that. Whether managing a business with five employees or 500, it can feel like there’s often a never-ending list of to-dos, fires to put out, and other tasks that need to be taken care of. However, there is one more task to add to the list that really shouldn’t be overlooked for companies operating internationally and that’s managing your foreign exchanges properly.Read More
No matter what type of business you run, chances are that at some point, you’re going to run into a plateau. At some point, it may feel like no matter what you do, you’re not going to see any more growth. The truth of the matter is that when these times come, it’s important not to get discouraged and to start thinking outside the box. Here are three ways break a business plateau.Read More
Successful entrepreneurs know that the day that they stop learning is the day success starts to run dry. One of the big factors in becoming a success is having the willingness to learn and the drive to do better, whether that means producing better products, giving better-paid speeches, or writing better articles. For many, podcasts are a great way to go about getting new ideas that can propel their professional endeavours to the next level. Here are 4 podcasts entrepreneurs could get great value out of:Read More
Let’s not forget that a good business process isn’t worth much without proper management. In order for your business to run smoothly and consistently, here are some basic tips on business process management you can apply. Guest Post By David KollerRead More
Generally, market analysts and agents have contended that the sole motivation behind business is to make profit - the more the better. That limited picture, typical of the entrepreneurial framework, shapes the activities of most companies, making them direct their efforts towards “here and now” benefits and investor returns. Their choices and decisions are therefore heavily influenced by monetary considerations.Read More
Business meetings can seem chaotic to them with different people going off in different directions and throwing up suggestions that don’t seem well thought out. Where there’s disorder and no clarity in what is being discussed, you can expect the typical introvert not to contribute much.
If you are an introvert or just struggling to contribute at meetings, these quick tips can help you improve:Read More
Management is prone to frequent change. Management trends change fast and they are an ever-growing and ever-changing phenomenon. The end of each year often marks an appropriate time to make predictions about the upcoming year. Guest Post By Diana Smith.Read More
Business Partners are like co-founders and this means that they can help in running the business and designing the business strategy. Leaving things unsaid or undefined can often lead to disappointment, anger and frustration.Read More
Promoting a green business is pretty much like promoting any other kind of business, except that the focus is a bit more narrowed. In this case, you will work with clientele that have eco-friendly values and are environmentally conscious, so you need to respect their take on things.
So, how do you know what you should do and what you shouldn't? Here’s a little guide that can help:Read More
There are no ultimate truths when it comes to colours, however. Culture and personal experiences do have a part to play and people’s responses to colour may differ based on their personal circumstances.
This article provides a brief guideline on colours and their impact on productivity in the workplace.Read More
I bet you are thinking – I have only just gotten used to my 2014 Marketing Strategy and I have to lay out a new one! Well, time passes quickly and you are supposed to head forward with it – especially if you are an entrepreneur with your own business. Think ahead and make a plan with clear directions.Read More